Persada Johor International Convention Centre is the preferred Meetings, Incentives, Conventions and Exhibitions (M.I.C.E) destination in Southern Malaysia. It is more than an event space as it offers a variety of value-added facilities and services in addition to its advantageous location in the middle of the city centre of Johor Bahru in Johor, Malaysia.
The convention centre is located within easy reach of two international airports (Senai in Johor and Changi in Singapore), and three shipping ports. It is also connected by a modern network of expressways and railways that lead to and from Singapore and Peninsular Malaysia.
A receiver of the prestigious FIABCI MALAYSIA SPECIAL PROJECT AWARD, Persada Johor adds a new dimension to Johor’s dynamic pace of economic development, showcasing to its visitors what Johor can offer as a M.I.C.E destination.
Developed and owned by Johor Corporation Bhd, Persada Johor International
Convention Centre is situated in the very heart of Johor Bahru, the capital of
Johor. The site on which it stands was the former Johor Military force camp,
and it was also the site of early remnants of Johor Bahru city.
Poetically, the word Persada means a raised stage or building. As such,
Persada Johor International Convention centre is envisioned as a prestigious
venue where both international and local events blend together to
continuously fire up the lifestyle and business scenes in the State.
The Persada Johor International Convention Centre’s design concepts was adopted to reflect historical elements of Johor as well as modern features with dominant qualities such as strength, integrity and functionality.
The architecture of the Persada Johor International Convention Centre acknowledges Johor’s rich cultural heritage. The exterior is embellished with “Khat” Islamic writings, while its unique roof is shaped after the state ruler’s official hat, a symbol of creativity, practicality and nobility.
The complex comprises two main levels and two intermediate floors. The upper level houses the Convention Halls while the lower level is the Exhibition Halls.
